Preferential Polling

Especially early in a primary, many voters are still making a decision about which candidate to support. Voters start grouping candidates into those they like and those they will not support. Seeing how voters would rank each candidate reveals patterns and can provide a glimpse into how the race will develop over time. 

Understanding which candidates voters like the least shows which messages are resonating and which are falling flat. 

Preferential polling also allows us to simulate where voters move if and when their preferred candidates drop out of the race. 

More and more data scientists and organizations are using preferential polling to get a fuller picture of how voters are deciding which candidates to support.